兰蔻小白管，轻到起飞
LANCOME UV EXPERT YOUTH SHIELD
The higher, the lighter, the better.
2021 witnessed the rapid growth of UV skincare sale in China market. Lancome engages Oui again to develop new creative for this important market. Together with our great brand partner, we overcame the tight production timeline and lack of global references and delivered another satisfactory result.
What We Did
· Bumper videos – to capture the audience’s attention in 5 seconds
· Social videos – Three humourous scenarios associated with today's young people’s life
BUMP VIDEO 1
高倍隐形防护，无惧阳光蓝光
Through umbrellas, offices and reflective buildings, we show how office ladies are surrounded by the threat of sunlight and blue light. That's why this product is positioned as the perfect work day companion.
BUMP VIDEO 2
高倍防UV, 质地轻到“飞”
This video was shot in a cabin. Air travelers are exposed to stronger UV rays, passengers need sunscreen cream with higher SPF/PA index. Looking out the cabin, she spotted LANCOME UV EXPERT YOUTH SHIELD—lightweight enough to be used on flights.
整个办公室，谁最不怕光？
UV X OFFICE
We placed the product in an office environment to demonstrate its UV and blue light protection.
整个公园，谁最不怕黑？
UV X OUTDOORS
By bringing the product outdoors, we aimed to demonstrate its anti-tanning effect.
整片海滩，是谁最浪？
UV X BEACH
With the help of this UV cream, customers can spare themselves from sunburns while enjoying their times on the beach freely.
