ESTEE LAUDER RE-NUTRIV EYE X ZHANG YUQI
雅诗兰黛高定私藏
Ultimate Lift Regenerating Youth
BACKGROUND AND CHALLENGE
Female power has always been a hot topic. The real charm lies not only in a strong external aura, but also in an inner fearlessness about the world around us. Zhang Yuqi has always been a controversial public figure, however, her participation in the Brave Winds and Waves presented her unknown side -- the tenacity to confront the unknown challenges despite the age. Meanwhile, her glamorous image also resonates with luxurious skincare treatments, which highlights her premium linkage with the Re-Nutriv concept — to live an extraordinary life of beauty.
Like the Re-Nutriv Eye Creme, the entry-level product from the Re-Nutriv Collection, it strengthens the skin against future signs of aging by providing a brighter and more lifted look.
Zhang Yuqi, the embodiment of confidence, is brave enough to speak up for women. Instead, we seize the opportunity for her image transformation to showcase her feminine charm with indomitable vitality, similar to the precious survivalist flower that thrives in the frigid Himalayas.
CREATIVE AND PRODUCTION
“All great things begin with a vision and a dream.” At the beginning of the video, Estee Lauder mentions the theme in a compendious way. To enhance the video quality and create a luxurious and refined atmosphere, we carefully considered the setting, as well as Zhang Yuqi's ornate attire.
“谁能同时拥有绝世之美与顽强生命力？除了花朵，还有女人。”
（Who can possess both infinite beauty and tenacious vitality? In addition to flowers, there are women.）
“是宝藏，绝不隐藏；是C位，绝不后退。”
（Treasure is meant to shine; central position is always mine.）
The confident figure in front of the mirror looks like a precious flower standing proudly, revealing her inner strength. As she walks up the steps, her silhouette shows her composure in the face of adversity. With the help of Re-Nutriv Eye Creme, eye skin problems won't become an obstacle on the way to the pursuit of beauty.
