BACKGROUND AND CHALLENGE
Re-Nutriv's Ultra Radiance Liquid Foundation has been performing well in the premium market. With the new packaging, the product was ready for a re-launch to perform even better.

STRATEGY AND CREATIVE
We highlighted the unique ingredient of the product: infused with 6 precious stones and micro-fine gems, the foundation helps to create a jewel-like finish. Through social media, we proposed the idea of “wear liquid jewelry” – from the perspective of ingredients and the glowing finish.

What We Did
· Campaign ideation and planning
· Asset creation (product video, celebrity KV, product KV, social pictures)