#压力变美力#
INTERNALIZE PRESSURE INTO BEAUTY AND WOMEN POWER
BACKGROUND AND CHALLENGE
As the classic product, ULTIMUNE POWER INFUSING CONCENTRATE of SHISEIDO is famous for its effect of strengthening skin, restoring firmness and defending skin against daily damage. How do we as creative agency create newness from this classic hero again?
CREATIVITY AND PRODUCTION
Leveraging social buzzwords, we designed three original posters and six illustrations to showcase today's youth life scenarios, how they positively deal with new pressures in everyday life.
For instance, how can one resist the harm of staying up late? At weddings, on trips, and as mothers, our skin desperately needs an immune boost to give us the confidence to face new situations.
We worked with illustrators whose work is seen across major media like "VOGUE" and "ELLE," integrating this classic hero seamlessly into their works, which resonate well with today's consumer perspective.
