CPB inherit the core of refinement, wisdom and intransigence and provide skin care for women of all ages.

BACKDROP
1. CPB understands the inherent glory of women. On the 40th anniversary of CPB in 2022, the brand hopes to inherit the core of refinement, wisdom and uncompromise and provide skin care for women of all ages
2. 4D series as a professional anti-aging product line, has the advantage of "fine carving formula, exquisite scientific research technology, fine countermeasures". It is hoped that through the main product of the eye cream, the sales of the 4D series will increase

CHALLENGES
Establish the "professional anti-aging status" of CPB 4D series, strengthen the memory of 4D series, and let consumers better understand

OUR STRATEGY
Create 4D series of new concepts and stories, enrich the presentation of assets led by eye cream, and consolidate the position of 4D "professional anti-aging"

ACHIEVEMENT
Plan a new and clear 4D story

1. From insight “empty skin of Asia” → “empty skin” performance “pitting, laxity, wrinkle, dull" → 4D dimensional formula to solve problems → endbenefit " Overall skin lift ", we successfully established a 4D basic story, supporting a large number of brand output dry goods content.

2. Received positive feedback from consumers
The new 4D story has a strong memory, “empty skin", " pitting, laxity, wrinkle, dull " consumers better understand

3. Consolidate the non-replicability of the concept of "empty skin" which belongs to 4D alone
Improve the story content of "empty skin" strong efficacy, expand the emotional linkage between "empty skin" and consumers, and strongly bind to the brand concept