SHISEIDO X HERO PRODUCTS RTB VIDEOS
RTB videos
Creative and Shooting:
How to let consumers really understand the production process of star products through the content of KV and social networking sites, so as to feel the uniqueness of their efficacy? Through a few small experiments, we produced a series of videos to show the changes of living things in a natural simulated environment.
At the same time, in terms of the props (plants, paper) and the background music, we tried to make the atmosphere fit the sense of rationality that characterizes the Japanese aesthetics, also reflecting the simplicity and charm of design.
Brilliant Performance:
The release of short videos created a trend of shooting RTB videos for other brands to follow. The Japanese headquarters even offered to buy the rights; on counters across the country, the videos were played on three screens simultaneously. For consumers, A/an effective/powerful selling tool between ordinary advertisements and KOL promotions, which can help them truly understand Shiseido's core technologies and product features.
