CPB 4D series needs to break through the siege to compete for the "anti-aging" mainstream market share with fierce competition and high premium space

BACKDROP
1. CPB "noble woman brand image" into the Asian market, the traditional sense of luxury beauty glory is the past general cognition
2. As the "strong effect" representative of CPB, 4D series needs to bear the burden of business and scientific and technological strength, and needs to break through the siege to compete for the "anti-aging" mainstream market share with fierce competition and high premium space

CHALLENGES
As a powerful representative of CPB, 4D series urgently needs to consolidate the professional anti-aging image, reach the high net worth female group, and shape the spiritual value of the brand

OUR TA
They are high-net-worth female groups with high requirements for anti-aging efficacy: workplace elites, exquisite mothers, medical beauty groups, anti-aging professionals.

OUR STRATEGY
CPB collaborates with United Family, providing women with life and anti-aging solutions from a structural perspective
* In the post-pandemic era, society pays high attention to doctors/medical institutions. United Family Healthcare adheres to the philosophy of modern hospital management, pursues excellence in medical care and experience, and is committed to putting people first. After years of development, United Family Healthcare has become one of the most well-known comprehensive high-end private medical institutions in China. CPB partners with United Family Healthcare to validate product efficacy & medical value and create a warm, temperature-filled, human-centered image

CREATIVE EXECUTION
CPBx United Family x Didi: From the perspective of doctors, interpret the overall situation of women's structure; Get Didi data, accurate TA trial
1. CPB collaborates with four United Family professional doctors, interpreting the "fine carving and beauty" embodied in different identities and roles of women from the perspective of doctors, and provides solutions for women's life and anti-aging.
2. Use the Didi taxi circle to select guests who depart and arrive at United Family partner hospitals for delivery, and accurately reach customer groups.
3. Use the own media to establish emotional identity, communicate with the circle target through KOL, and reach different circle TA through vertical channels.

ACHIEVEMENT
1. Build brand value Two high-quality brand co-branding, content production - emotional resonance - peripheral delivery, to achieve joint marketing break circle
2. Product content co-creation
CPB X United Family joins forces to validate product efficacy & medical value
3. Two-way drainage of customer base
CPB high net worth noblewoman, United Family exquisite mother, high matching customer base two-way drainage