ESTEE LAUDER X LI XIAN
真正底妆世家
BACKGROUND AND CHALLENGE
Futurist Aqua Brilliance, as a hero foundation product of Estée Lauder, is famous for its long-lasting moisture and creamy finish. So how could this hero product lead the foundation family to dominate the Chinese foundation market?
CREATIVE AND PRODUCTION
As Mrs. Estée Lauder says in the film, "You can have it all" implies that Estee Lauder is highly efficient and powerful.
In contrast, Estée Lauder's iconic blue background conveys family values.
While Li Xian explores the characteristics of Futurist Aqua Brilliance as shown through high-speed photography, demonstrating the foundation's ultra-silkiness and high moisture content.
THE PERFORMANCE
The film further impresses consumers of the Futurist Aqua Brilliance's benefits. Whether one stay up late or have a dry skin day, one can easily get a creamy finish, which shows the strength of products from Estee Lauder's foundation family.
While Li Xian's gentle and positive image perfectly conveys the family values of Estée Lauder.
