BACKGROUND:
Valentino Beauty partners with Tan Jianci to launch the new Couture Perfume collection. The brand aims to build a complete narrative system for the collection, strengthening consumers' perception of each fragrance's unique value. Through visual assets and videos, Valentino Beauty conveys a distinctive brand spirit.

CREATIVE AND PRODUCTION:
With Tan Jianci as the narrative core, creative filming was completed across multiple immersive dream scenes during a pop-up event. Tan Jianci moved between different dreamscapes, embodying the unique persona of each fragrance with his multifaceted charisma, resulting in multiple SKU short videos and premium visual assets that seamlessly connect the couture narrative with consumer engagement.