HELENA RUBINSTEIN X HUA CHENYU #灵魂有厚度# The Soul With Depth
BACKGROUND AND CHALLENGE
How does one breakthrough a traditional product and take it to a new stage? In addition to upgrading product formulations through new technology, we also need new ideas and product concepts.
Moreover, the shooting was delayed due to exposure of the celebrity's private life, which led us to wonder how he could present his true and positive side to the public?
CREATIVE AND PRODUCTION
The power of accumulation shouldn't be underestimated. Just like the natural plant cells that represent the power of the sea in the Youth Power Serum, we naturally relate to the idea that every soul has a story and depth to it.
By energizing the essence, TVC visualizes and numerically identifies the energy stacking process.
Hua Chenyu's daily habits and the benefits of the products were perfectly encapsulated in the 4 videos. As a matter of fact, consumers resonate with the scenarios and problems he encounters when dealing with skin care.
THE PERFORMANCE
Welcomed by fans and widely praised by the public, TVC received 9,390,000 views, 1,000,000+ retweets and 1,000,000+ comments in total on Weibo.
CELEBRITY TVC obtained 9,390,000 views.
Hua Chenyu, HR Ambassador
To the depth of the soul
CELEBRITY KV
RE-PLASTY AGE RECOVERY NIGHT CREAM
POWERCELL SKINMUNITY ESSENCE
REPLASTY PRO FILLER SERUM
