Over the past three years, we’ve been helping La Prairie develop its product concept and master copy. The Platinum Rare collection works to smooth wrinkles and fine lines and reduces the appearance of all major signs of ageing. As the premium series of the brand, its copywriting must contain both functional and philosophical information. In the light of this, we helped to position the collection in the Chinese market with stunning copy and advertorials.

Product positioning
Slogan and master copy for the collection (as displayed below)
Advertorial for retail usage （as displayed below）