BACKGROUND
To showcase the distinctive "Love Letter" theme with Chinese Valentine's day celebration and oriental sentiment of SHISEIDO’s connotation of beauty power.

CREATIVITY AND PRODUCTION
Paper, the intertexture of plant fiber, reflects the spirituality, tenacity and changeability of nature. While, the art of Origami interprets the charm of Japanese culture, endowing static beauty with vividness and sensibility.

We created a series of thematic paper art stories to showcase the limited-editon lipsticks and cushion foundations. We turned paper into lips, hearts, letters and Japanese fans, and dialed up the beauty of the word Love for Chinese Valentine's day celebration.