As a long-time working partner of La Prairie, Oui understands the brand and knows how important it is to ensure that the right copy works for the brand. With the White Cavier collection, we dial up the benefits of the product which aim to reduce the visibility of chromatic disturbances that can dull skin, and firm skin's texture to better reflect light.

Product positioning
Slogan and master copy for the collection (as displayed below)
Advertorial for retail usage (as displayed below)