2022 Benefit BOP Campaign Creation & Shooting

BACKGROUND
2022, Benefit's new Wanderful World Blush collection was launched to create a new brand explosion and boost annual sales targets. Recruiting new young customers and injecting people into the brand's rejuvenation

CREATIVE AND PRODUCTION
We completed a series of shooting for benefit BOP campaign. We combined different shades of blush to create a dream world, with different ambient models and unique settings to interpret the charm of different blushes.
We took the colors with infinite imagination to interpret different skin light sensations. We used big objects (peaches, pomegranates, shells, etc.) to create a dream blush world, deeply interpreting benefit to be happy with makeup and use color to help create dreams for this new blush set, arousing consumers' strong desire to buy.
The final KV shooting also achieved satisfactory results and won unanimous praise from the brand.