Chanel Beauty officially launched its WeChat account in 2017. Since then, we've been involved in setting the tone and manner for the brand. As Chanel Beauty's exclusive content provider, we work across its fragrances, skincare and beauty products, as well as its products and services.

To further develop assets with the brand, we adapted assets from the global campaign for WeChat stories and created outstanding post headlines. From time to time, Oui's copywriting is published throughout the brand’s master copy and campaign.