Showcases

PRODUCTION

ELIZABETH ARDEN ADVANCED CERAMIDE LIGHT LAUNCH CAMPAIGN

Arden expand the base of ceramide capsules customers.

ELIZABETH ARDEN D11 CAMPAIGN

The brand hopes to continue and expand the sound volume of light sense gold glue to D11, and start the grand carnival of D11 from light sense gold tape to all-star products.

VALENTINO BEAUTY X DILIRABA

Our creative ideas delivered Valentino’s extravagant colors, disruptive coolness and magnificent couture.


Benefit Wanderful World Blush Collection

We completed a series of shooting for benefit BOP campaign, and our final KV won unanimous praise from the brand.

YSL BEAUTY X CHRIS LEE

As Chris Lee became YSL’s new ambassador, we created new KV and videos of YSL (2021).


ESTEE LAUDER RE-NUTRIV EYE X ZHANG YUQI

RE-NUTRIV EYE X ZHANG YUQI presented a confident, brave and powerful feminine image, which corresponds to Re-Nutriv’s concept (2021).


HELENA RUBINSTEIN X HUA CHENYU

For HELENA’s classic product——YOUTH REINFORCING SERUM, we created new KV and energetic videos with Hua Chenyu, which convey the concept of “the soul has thickness”.

ESTEE LAUDER X LI XIAN

Futurist Aqua Brilliance, as a hero product of Estée Lauder, is famous for its creamy finish. We created new KV and film with Li Xian (2020).

ESTEE LAUDER RE-NUTRIV FOUNDATION

Infused with 6 precious stones and micro-gems, the Re-Nutriv Foundation helps the skin to glow like a gem as it creates a glowing finish. (2020)

LANCOME UV EXPERT YOUTH SHIELD

The high SPF index and light-weighted texture Lancome’s UV 小白管/ Xiao Bai Guan were vividly depicted in its creative production.(2021)

LANCOME CLARIFIQUE DUAL ESSENCE

As a successful newly released product, Lancome’s Clarifique Dual Essence plays up its high efficacy in brightening via social and advertising platforms. (2021)

DARPHIN X HERO PRODUCTS

The beauty of natural plants and artistic design units the refined DARPHIN culture.

SHISEIDO X HERO PRODUCTS RTB VIDEOS

Demonstrating the changes of things with vitality in the natural simulation environment, RTB videos sparked a trend(2018).

SHISEIDO CHINESE VALENTINE’S DAY

We combined the oriental sentiment with SHISEIDO’s connotation of beauty power to show the “ LOVE LETTER ” theme (2018).

SHISEIDO 压力变美力

SHISEIDO’s hero product——ULTIMUNE POWER INFUSING CONCENTRATE, which was delivered in different forms in our campaign.

CAMPAIGN IDEATION

CPB 2022 4D CAMPAIGN

CPB inherit the core of refinement, wisdom and intransigence and provide skin care for women of all ages.

CPB 2023 4D 38 CAMPAIGN

CPB 4D series needs to break through the siege to compete for the "anti-aging" mainstream market share with fierce competition and high premium space.

LA MER WORLD OCEAN DAY CAMPAIGN

LA MER takes action on Ocean Plastic Reduction-scan one plastic product to pick up one marine litter. A new public benefit campaign of luxury brand begins(2019).

LA MER CONCENTRATE CAMPAIGN

LA MER CONCENTRATE(2020).



LA MER IMC CAMPAIGN

La Mer brand top luxury line, the surface of the luxury is not enough, we need to explore the scientific leadership of the product, the concept of compound interest time value throughout.

BOBBI BROWN HIGHLIGHT CAMPAIGN

PINK GLOW leads glowing beauty wave. Fresh, healthy and glowing skin becomes a trend(2019).


ESTEE LAUDER RE-NUTRIV ULTIMATE RADIANT WHITE

Nicknamed as 白月光/White Moonlight, the relaunch of the Series raised the awareness of the series per se and Lauder’s premium line as a whole. (2020)

ESTEE LAUDER REVITALIZING SUPREME+ SERIES

Focused on the product’s ability to generate collagen, the product’s nickname, Collagen Cream, and new story line has an enduring influence in the market. (2020)

CONCEPT COPY & SOCIAL CONTENT

LA PRAIRIE SKIN CAVIAR

The caviar masterpiece remastered with caviar premier. The epitome of science and indulgence from the eyes to the complexion(2019-2021).

DFS

As the world’s leading luxury travel retailer, DFS group is upgrading its mobile platform for better shopping experience with the help of OUI. (2021)

LA PRAIRIE PLATINUM RARE COLLECTION

As the premium line of La Prairie, the series’ master copy and advertorials highlight its rejuvenating power while delivering a philosophical concept. (2018-now)

LA PRAIRIE WHITE CAVIAR COLLECTION

Built on the past achievement of La Prairie, the White Caviar Collection puts an emphasis on decoding the secret of skin illumination through master copy and adversorials. (2018-now)

CHANEL

Since 2017 when Chanel Beauty started its WeChat CRM, we’ve been a close content provider. (2017- now)